If customers need you to explain your headline, the headline has more work to do.
Our second question from Get Chosen was: can customers understand your value?
Consider these fictional descriptions:
Vague: “We create unforgettable experiences.”
Clear: “Birthday balloon backdrops for busy parents, with setup included so you have one less job on party day.”
The second tells a parent what they receive and why it helps. It also gives them a starting point for asking about price and availability.
Rewrite one offer in 10 minutes
Start with this sentence:
We provide [specific offer] for [customer], including [important detail], so they can [practical benefit].
Use only details you can deliver. Then check three things:
- Who is it for? Name the customer clearly enough that the right person recognizes themselves.
- What do they receive? Describe the product or service, rather than relying on words such as “solutions” or “excellence.”
- Why does it matter? State a useful benefit without promising an outcome you cannot guarantee.
Keep prices, options, and further details nearby. They do not all belong in the headline.
For AI support, paste your draft and ask:
Identify vague wording. Rewrite this offer in one sentence using only my facts. List any information you still need.
Now show the sentence to someone unfamiliar with your business. Ask: “What would you be buying?” Let them answer before you explain. Rewrite anything they misunderstood.
Your result: one clearer offer, ready to replace a vague headline or profile description.
Join Do More With Less at the free Your Turn to Sell summit on September 25, followed by the final session September 26. Both run 6:30 to 8:00 p.m. Trinidad and Tobago time. You can join even if you missed Day 1.